Business Description

Lexar Media is a leading designer, developer and marketer of award-winning high-performance digital film and connectivity solutions for the digital photography market. Through a broad range of digital film options, we distinctly address the needs of professional, commercial and amateur photographers. Lexar Media's connectivity solutions are designed to
facilitate the rapid transfer of digital images from film to PC, and enhance the ease-of-use for the photographer. Through our Web site, Printroom.com, Lexar Media enables convenient, high-quality, Internet-based photofinishing services for digital images.

Lexar Media is the only company that offers a complete, end-to-end solution for digital photography. We are uniquely positioned in the marketplace because of our superior speed, capacity, ease-of-connectivity and guaranteed compatibility with all digital film types. In addition, Lexar Media products are compatible with all major digital camera manufacturers, including Canon, Casio, Epson, Fuji, Kodak, Nikon, Olympus, Sony and Yashica.

Lexar Media digital film records images faster than most other flash memory cards, particularly when used in advanced digital cameras that have the ability to take advantage of our increased write speed. We currently offer digital film capacities of up to 320MB (megabytes) in the CompactFlash™ format and 64MB in the SmartMedia™, Memory Stick™ and MultiMediaCard™ formats. Our unique line of connectivity solutions include the JumpShot™ USB cable for fast-and-convenient image transfer from the card to the computer, and universal reader/writers that are compatible with all types of digital film formats, as well as with the Macintosh and PC platforms. Our USB-enabled CompactFlash digital film, which received the 'Editor's Choice Award' from PCPhoto and the 'Best of Category' honor from Digital Imaging magazine, was the first digital film product to integrate the USB functionality directly onto the controller of the digital film card.

While Lexar Media is currently a market leader in digital photography, we are also well-positioned to leverage our technology to a wide variety of consumer electronic applications, including Internet music players, laptop computers, personal digital assistants, telecommunication and network devices and digital video recorders. Through our current relationship with Sony, we expect to combine our high-performance controller technology with
the Memory Stick media format to create a high-speed Memory Stick for devices in which the speed of the storage media is critical.

Management Team

Board of Director