Dadi Akhavan
President, COO & Co-Founder
e-centives, Inc.

Dadi Akhavan oversees e-centives' sales, marketing and business development initiatives.

Before founding e-centives, Dadi was President and founder of TechTreK, a pioneering children's computer entertainment and education center. In that capacity, he managed all aspects of the company, from concept development and design to operations and marketing. He established various product development and marketing relationships with leading companies including Microsoft, Broderbund and The Discovery Channel.

Dadi's entrepreneurial spirit began as President and co-founder of Trident Software, considered one of the pioneers in digitizing works of art. The company's principal product line, "ArtScreens", is the premier computer screen saver with works of art from various museums around the world, and has been sold through major chains such as CompUSA and Best Buy. Prior to founding Trident Software, Dadi was an investment banker with Bear Stearns & Co. in New York, where he was involved in over $1.4 billion in financing and sales transactions.

Dadi is a graduate of Georgetown University where he received his BA in Economics in 1985 and an MBA in 1987.