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Tips
on Press Release
Why would I want to
send a Press Release?
Did you just launch a web site?
Did you introduce a new product?
Did you enter into a collaboration?
Did you develop a new technology?
Did your company win an award?
Did your company hire a new CEO?
Did your company expand its facilities?
Did your company reach a milestone?
These are some great reasons to notify the Press. Any business can
benefit from the potential media coverage generated from a well-structured
press release. An article or an editorial reference about your new
product, website, or announcement in a prominent publication can
assist in achieving your business objectives.
By
utilizing PressBlaster!, your release will be sent directly to thousands
of important members of the media community including editors, broadcasters,
press journalists and freelancers -- without the high costs of hiring
a PR agency. A press release is the most powerful form of advertising
that even money can't buy! No amount of paid advertising can substitute
the value of a news segment in any publication.
With
the help of PressBlaster!, you'll have instant access to an electronic
global distribution service that will e-mail, fax or print your
press release to a targeted database of media organizations.
You
can now reach over 24000 media organizations throughout the USA
and Canada, in less than an hour! You can also send your press release
to a targeted industry base by utilizing the "instant sort"
feature in PressBlaster!. You can quickly select your target market
in just a few clicks.
Do Press Releases really
work?
Telling the Press about your product or service is one thing, getting
a write up is something else. The key to getting Press coverage
is TARGETING your release to the appropriate market. If you just
opened up a new Apple Farm in Kentucky, it would not be appropriate
to announce this to an entertainment editor in New York. If you
properly target your announcements to a targeted media base you
run a much better chance of getting mentioned in the press. Remember,
PressBlaster contains over 24,000 media contacts, so if you mail
your release to just 50, and if just one major newspaper or magazine
picks it up, the potential audience that see's your story could
be in the millions!
How much traffic can I expect?
There is no set rule, and no way to accurately project this. This
will be determined by the press publication, the publications audience,
and how many publications pick up your story. However, if just one
major newspaper or magazine picks it up, the potential audience
that see's your story could be in the millions!
I've never sent a Press
Release before. Is this easy to do?
While PressBlaster is a very powerful program, it was designed for
small business owners and focuses on ease of use. The easy step
by step interface walks you through the 3 easy steps to sending
your press release. Press Blaster even includes sample templates
and professional advise to help you construct a quality press release.
If you are not comfortable in sending your own releases, we recommend
Internet
Wire
How do I write a Press Release?
Press Blaster includes a sample template and extensive help files
to help you construct a quality press release. The specific formats
that editors require are included in these samples and templates
and will be automatically formatted for you. For help in creating
a professioanl release, check out http://www.prforprofits.com
How current is the database
and how do I update it?
The PressBlaster! database is updated every quarter, so regardless
of when you choose to purchase PressBlaster, it's always up-to-date.
When you download PressBlaster, it already includes the latest data.
Subsequent database updates can be performed at any time you choose
for an additional fee of just $29.00 per update. No subscription
fee's or long term contracts. You simply update whenever you want
too.
All enhancements and future updates to the program are provided
at no addditional charge. The update process is available from the
"TOOLS" button built into the program. This process will
automatically connect you to our secure server, authorize your $29.00
payment, then allow you to download the update.
I want to hire someone
else to distribute my Press Release
No matter how easy we try to make it, we understand that some people
are not comfortable in either writing or sending their own Press
Releases. There are a number of other services that specialize in
this. While these services typically charge $200.00 and up for each
press release submission, they are available. Here are just a few:
Internet
wire
OnlinePressReleases.com
Express Press
Release Distribution
Internet
News Bureau
This
site offers professionally written press releases for just $69!
Is emailing a Press Release considered
SPAM?
Sending out your press release to every media contact in
the database would certainly be considered SPAM and should NEVER
be done. PressBlaster was NOT designed to be used as a SPAM tool.
However, sending your press release by email or snail mail to a
targeted list of media contacts whose job it is to report on new
and interesting news topics is not SPAM, as long as you have carefully
targeted your mailings. For instance, If you just opened
up a new Apple Tree Farm in Kentucky, it would not be appropriate
to announce this to an entertainment editor in New York. If you
properly target your announcements to a targeted media base you
run a much better chance of getting mentioned in the press.
Reading through press releases is a principal part of each editors
job. We do NOT suggest you do an email blast to every editor
in the database, this is why we have simplified the task of categorizing
the data so you can limit your mailings to only pertinent contacts.
If you have any further concerns about spam, it is always a good
idea to first check with your Internet service provider and inform
them of your intentions. Here is a sample
letter you could use to inform your ISP of your intentions.
Can
I send more than one Press Release?
Yes, with PressBlaster you can save, edit, and re-mail an unlimited
number of project files. You can create projects and recall those
files at any time, or send a new release at anytime.
Do you offer a warranty?
Yes, we're so confident you'll love PressBlaster that we back it
up with a 30 day guarantee. While we can't promise your press release
will get published (as this is entirely up to the editor), we do
promise our software does everything we say it does and will save
you hundreds, if not thousands of dollars by handling your own press
release distribution.
Is
the database for USA or International contacts?
The PressBlaster database consists of USA and CANADA contacts at
this time. If you'd like to be notified when additional international
content is added, please sign up for our monthly
newsletter.
Can
I attach photo's to my release?
Attaching pictures to email is very much frowned upon by most editors.
When you attach a picture to an email, it takes a lot of time to
download and the editors get frustrated with this. Press Blaster
does NOT support attachments for this reason.
What
editors prefer is a hyperlink in your release to either a photo
on your website, or a photo somewhere else on the Internet.
For
example, a line like this included in your release would be appropriate:
For
photo's and additional information, please see:
http://www.yoursite.com
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